A Platform for a Greater Cause

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A post shared by AMY’S LOVE STORY (@amyplusjoe)

As someone who typically blogs about fashion trends, style tips, and how to get the best deals, I wanted to take a moment to use this platform for something much bigger, supporting those affected by the devastating wildfires in Los Angeles. These fires have caused significant destruction, displacing thousands and leaving many in urgent need. As it says in Romans 12:13, “Share with the Lord’s people who are in need. Practice hospitality.” This is the time for us to come together and lend a helping hand.

A STORY OF HOPE

Sarah watched helplessly as flames consumed her hillside home in LA. The house where she grew up, full of cherished memories and belongings, was reduced to ashes. With her young daughter in tow, she sought refuge at a crowded emergency shelter. It was a place of uncertainty, filled with others who had lost everything, and the future feels as hazy as the smoky skies. On day two, a volunteer approached Sarah with a beautifly wrapped care package from a local fashion brand. She opened it to find not only essential clothing but also a soft, elegant sweater and a delicate scarf. At the bottom of the box, a handwritten note read: “We hope this brings you warmth and comfort during the difficult times. You are not alone. For Sara, it was a reminder that kindness still existed and that a simple gift gave her a sense of dignity and hope.

Fashion Brands Making a Difference

Several fashion brands are stepping up to aid in the relief efforts:

• Lingua Franca: This New York-based label has launched a special Los Angeles-themed collection to support the Los Angeles Fire Department amid destructive wildfires. The proceeds from the sale of these crewneck sweaters, which feature the phrase “I <3 LA” and customizable stitching options, will be FULLY donated to the LAFD. The sweaters retail for $380 and are available in navy, gray, and red. (Source: instyle.com)
• Fanatics: In collaboration with Los Angeles sports organizations, Fanatics has introduced an “LA Strong” custom logo and apparel line to support wildfire recovery efforts. T-shirts and hoodies featuring this logo are available across various team and league online stores, with all proceeds going to the American Red Cross and Los Angeles Fire Department Foundation. Source: apnews.com)
• Edwin: This denim brand is donating 10% of all January sales to organizations like the American Red Cross, providing critical relief to affected communities and first responders. (Source: glossy.co)
• Thrive Causemetics: On January 11, Thrive Causemetics is donating 100% of profits to Los Angeles wildfire relief efforts. Every product bought during this period contributes directly to aiding those impacted by the fires. (Source: adweek.com)
• Lingua Franca: This New York-based label has launched a special Los Angeles-themed collection, donating all proceeds to the Los Angeles Fire Department (LAFD). Instyle.com
• Set Active: Known for its athletic wear, Set Active is collecting clothing to distribute directly to wildfire victims. They encourage individuals to contact them to arrange donations.
• LoveShackFancy: Beyond expressing solidarity with those affected, LoveShackFancy is sharing resources to help support the LAFD and raise awareness about relief efforts.
• For Love & Lemons: This brand is organizing donations and sending clothing care packages to individuals who have lost their homes in the fires.
• Cleobella: As a certified B-Corp, Cleobella is channeling its resources into providing relief and support to those impacted by the wildfires.
• Elyse Walker: Despite evacuating their Palisades store, Elyse Walker is actively involved in charitable initiatives, working to support the community during this crisis. Source link
  

Other Ways You Can Help

While supporting these brands is a wonderful way to contribute, there are other avenues to assist:

• Donate to the American Red Cross: The Red Cross provides shelter, food, and medical care to those affected by the fires. You can donate online, by phone, or by mail. (Source: redcross.org)
• Volunteer Your Time: Organizations like the Los Angeles Fire Department Foundation seek volunteers to help with various relief efforts. Offering your time can make a significant impact.
• Donate Essential Items: Many organizations need non-perishable food, clothing, hygiene products, and other essentials. Check with local shelters or relief organizations to see the most needed items.

FOR THOSE IN LOS ANGELES OR ORANGE COUNTY, HERE IS A LIST TO DONATE OR VOLUNTEER

Final Thoughts

In times of crisis, the fashion community has the power to make a meaningful difference. By supporting brands that are actively contributing to relief efforts and by donating your time or resources, you can help those in need. Remember, every act of kindness counts, and together, we can help rebuild and support the Los Angeles community during this challenging time. My thoughts and prayers go out to all those that have lost so much! It’s unimaginable. Please DM if you have any questions, thoughts, or stories you’d like to share with others.

A HEADS UP

Please verify the current status of these initiatives, as details may have changed since the publication of this blog. You can easily just google “fashion brands that contribute to fire victims” and an updated list will pop up.

God bless,

Amy

“Bear one another’s burdens, and so fulfill the law of Christ.” Galatians 6:2